![]() Since its release in October 2009, League has been free. Inspired by Defense of the Ancients, a custom map for Warcraft III, Riot's founders sought to develop a stand-alone game in the same genre. 1 most-purchased vehicle by millennials and Gen Z. League of Legends ( LoL ), commonly referred to as League, is a 2009 multiplayer online battle arena video game developed and published by Riot Games. The automaker was keen to point out the Honda Civic is the No. Maybe Honda is on to something with all of its esports work. In addition, Carlos Rodríguez is required to complete: (i) sensitivity training, and (ii) executive training, and provide evidence of completion to the LEC, within 120 days of this ruling, but no later than before his return to the Riot-sanctioned esports ecosystem in any. It's no wonder Honda wants a slice of the pie - LCS is the premier league in North America. And without someone related to company confirming such, we wont know. This year, the market research company predicts that figure will top $1 billion and keep growing into the next decade. Fans will find them on the places youngsters like to hang out most: Facebook, YouTube, Twitch, Instagram and more.Įsports brought in an estimated $905 million worth of revenue according to data from Newzoo in 2018. All four had a chance to create custom-wrapped Honda Civics. Each focuses on a monologue that tells viewers what pushes them to be better and come out on top in the LCS. The brand debuted four videos to highlight the inner drives of three athletes and the team's CEO. marketing stuff.įor now, the focus is on Team Liquid. ![]() Aside from advertising space, Honda also plans to work with the top athletes from the LCS to create custom content, i.e. The automaker said advertising spots are "scarce" in LCS, and with the esports industry expected to grow throughout next decade, Honda wanted in. Of course, this comes down to putting Honda's name in more places. Honda first dabbled in the esports arena in 2014 and has worked with a number of organizations, including publisher EA and a presentation of the NHL World Championship. Honda will continue to sponsor Team Liquid, the esports team that most recently took home the top prize in the LCS, and it will also continue an existing partnership with streaming platform Twitch. The automaker announced Thursday it will serve as the official automotive partner of the Riot Games League of Legends Championship Series (LCS). Instead, it's looking to gamers for added exposure. Honda's latest partnership has nothing to do with the automotive world.
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